Automotive Auctions,
Done Properly.
Our Process
Thorough, effective, Comprehensive
Representing a car at auction can be a daunting process. Between photo requirements and commenters alone, it can be challenging, especially if you want to maximize your result. Luckily, KennanR’s auction services make it easy by offering end-to-end representation honed by years of overseeing thousands of auctions.
Prepare
Ensuring a car is cleaned and appropriately serviced sets the baseline for a great auction result. Transparency is key, and learning the car through the preparation process ensures we know the car as well as you do.
Collect Quality Media
Every KennanR auction has at least 250 photos to present a car thoroughly and provide the visual information necessary for bidders to make a financial decision to place a bid. There’s a direct correlation between quality representation and result, and this step is critical.
Engage
Auctions are not passive. We take steps to proactively answer questions, arrange inspections, and engage positively with the bidding audience.
Finalize
Once concluded, we’ll handle the post-sale logistics, such as organizing transfer of funds, providing Bill of Sale, facilitating delivery, and more. You hand us the keys at the start, we hand you a check at the end — simple.
The KennanR Difference
Across our experience overseeing thousands of auctions, we’ve carefully collated the best practices to maximize results — they speak for themselves.
Amateur Auction: 2006 Mercedes-Benz SL65 AMG
63,000 miles
Accident-free Carfax report
192 unprofessional photos, no videos
7,484 auction views
$30,000 amateur result
KennanR auction: 2007 Mercedes-Benz SL65 AMG
74,700 miles
Accident-free Carfax report
401 professional photos, 11 videos
53,988 auction views
$60,000 KennanR result
Amateur Auction: 2018 Lamborghini Huracan Performante
16,000 miles
Accident-free Carfax report
167 unprofessional photos, amateur videos
8,131 auction views
$294,000 amateur result
KennanR Auction: 2018 Lamborghini Huracan Performante
10,600 miles
Accident-free Carfax report
242 professional photos, professional video
21,934 auction views
$368,000 KennanR result
The Importance of Great Photos
Great photos share visual information and signal great care. Make your car look its best with our team of the industry’s best automotive photographers.
The Power of Content
Content drives engagement, engagement drives results. Having quality content made on your car with our audience connects already great cars with great homes.
Meet the Founder
“This is my best auction advice: be the person you’d want to buy a car from. Be honest, transparent, and thorough. After 14+ years in the car industry and having been a founding member of a major auction platform, it’s time to share all I’ve learned about how to auction cars properly. For both buyers and sellers, my mission for this company remains the same as it has for my whole professional life: help great cars find great homes.”
— Kennan Rolsen, Founder
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